Turning TODAY's WORLD stimulus into CRAFT Environments
Catching signal stimulus from the outside world and turning them into brand concepts with powertfull craft environments, is our life passion. We carefully align our prospects visions, watching the surrounding world, perceiving changes in advance, investigating, study the architecture, the creative world, most of the time global travelling with curious eyes on humanity...

ENVIRONMENT DESIGN services
Retail | Residential | Hospitality
Interior Design & Architecture for the New Reality
Lighting Design
Retail Activation
Retail Concepts & Brand Experience Design
Fixtures program & components Design
Value Engineering & Prototyping
In House Concept Mockup, construction and Visual Merchandising setup
Global Turnkey concept Manufacture of your Design at great competitive advantage
CREATIVE SERVICES
Brand Environment & Identity Design
Cretive Direction
Visual Merchandising
Retail Marketing
In Store Communication
home, architecture & outdoor Lighting WITH flos
Lighting is one key factor in creating fascinating environment experiences. And it’s one of our most important core competencies. We take care of topics such as psychological impact, sustainability, global standards and many more. To create strong lighting experiences, we are creating an in-house lighting lab in partnership with FLOS.
We are "FLOS Retail Partner Premium" global dealers, with available Architecture, Home & Outdoor lighting collections, for all our worldwide environment projects in Retail, Residential and Hospitality.

10CC Team

Pablo Rodriguez
10CC GmbH founder, based in Herzogenaurach office

William Situ
10CC GmbH founder, based in Shanghai office

Max Brilliant
Industry 4.0 standars Factory & Logistics center, privately owned by William Situ, 10CC founder

designing for three decades
Pablo Rodriguez is a global brand curator, who has designed the brand concepts and successful creative road maps for roster names including Tommy Hilfiger, Adidas and Puma among other brands such as Pepe Jeans London, Wrangler, Lee, JanSport, Levi's and Nike. Rodriguez's receintly designed the current Puma Forever Faster, Puma Select, Puma Woman, Puma Kids and Puma Outlet brand environments, from concepts to a worlwide implementation.
Visit Pablo Rodriguez LINKEDIN Visit Pablo Rodriguez PORTFOLIO
WHERE WE CREATE
Our design studio and Architecture lighting lab, is the perfect way to curate concepts with alive mockup environments. Lighting, fixtures, floors and walls blended together with your products and brand details, will create the next brand experience. Not only Retail, we specialize as well in Hospitality and Residential environments projects worldwide.
With great advantage, our manufacture facilities is located in Shanghai, from where we support interior design projects for global brands and worldwide projects. A private owned 45.000 m2 industry 4.0 standard production and logistic facility at your disposal to match every imaginable creation, budget and logistics.

